David Logan drops an absolutely awesome speech at TEDxUSC, you can see it by clicking on the title or traveling back in time and then to California which views itself as ahead of everyone else so depending on which time theory you adhere to (mine is Back to the Future II) this speech may actually be happening live as you watch it.
There are only 2% of the people in the world on either end of the spectrum of great and terrible. Logan states that people can only move up or down one level and that half of us or 2's and 4's (on a 1-5 scale 1=Hitler 5=Rhianna or Nelson Mandela). The dangers and hopes of society are then based on how well the 1's are at getting all of the 2's in the world to unite while Rhianna is trying to get all of the 4's together to fight said forces of evil.
The other thought is somebody like Ghandi (or Gandhi or Ganhdi or Gandih, I'm terrible with silently H's) took an entire country of 2's and brought them to 3's even though he was a 5.
So what do you do each day, try and make your 2 customers into 5's and get nowhere? Go out there and change the world, but understand the world you must before change it you can (say it in a Yoda voice, it will resonate better).
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