Free is not the new economy, free is the new marketing.
If P&G spent $500 million on advertising twenty five years ago now they must spend that much money (time?) creating great content that works instead of interrupting people.
To get a book off the ground thirty years ago an author needed a publisher and distributor to spend the money to advertise and get books on the right shelves. Now an author does not need to give away the mass majority of their book profits but instead they have to work for three years writing a blog for free before publishing an ebook, selling it to ten times fewer people but for twenty times the margin.
Are you spending as much time on creating great free content as you would expect an ad agency who you cut a check for hundreds of thousands of dollars to?
If you are a large or mid sized company, should you fire your ad agency and hire full time content generators?
Can an individual become a content generator for any company in the future just like ad agencies work for multiple companies?
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