Crack Addicts

Quick thought on customers and crack addicts.

Customers tell us at the dance studio and the construction company regularly that they can not afford our services. I recently had a customer tell me they were leaving for a few reasons (we were far away etc) and at the end just threw on "and financial hardships of course..." They just emailed and dropped they were attending a studio much closer to their house, that studio is more that 200% what we charge.

This is where the crack addicts come in.

Crack addicts will tell you all about financial hardships, but they will never tell you they do not have enough money for crack. Gambling addicts will tell you they have financial hardships but they will never say they wish they had more money to gamble. The reason, possibly it is faux pas to say you wish you had more crack, or maybe it is that you find the money to buy what is most important to you, even at the detriment of the rest of your life.

If you are selling something boring, even if it's needed, you'd better simply get comfortable with people kvetching about financial hardships. The other option is to sell crack. Sell something that people put first.

Lastly as a individual note, I hope we can all stop lying and just say "Your dance studio is really far away and just kind of average for me and not worth the drive." Because otherwise we are going to convince ourselves we have money problems when we can actually afford to pay twice as much for right around the corner, twice as much for amazing, twice as much for meeting all my needs.

Big You

Spent some time recently thinking about "Big You". For me, Big You comes from a few different points with the basic concept that Big You is really who you are but we spend each and every day letting little you decide where we are going. Big You knows they should delay gratification but little you lets the stress of a car breaking down push you into a new car loan. Big You knows the importance of having balance in your physical life but little you does not want to put their shoes on and go out for a walk/run.

Whether it is the white pebble, whether it is the zen "big mind", or Paul talking about the flesh and the spirit this concept is brought together from a lot of different view points and readings. Maybe this thought process was brought on by news years resolutions, maybe it is just the disconnect between knowing and doing but this has really taken hold.

I am going to try to turn this thought into a manifesto of a little substance and then use that to steer me through this new year. Please be patient as I try to put this all together, for me to get one conscious thought pieced together takes quite a bit of time.

Let us be big people, let us do what we know to do, let us finally realize that the only one that can let us is us, and the only one that can stop us is us.