Crack Addicts

Quick thought on customers and crack addicts.

Customers tell us at the dance studio and the construction company regularly that they can not afford our services. I recently had a customer tell me they were leaving for a few reasons (we were far away etc) and at the end just threw on "and financial hardships of course..." They just emailed and dropped they were attending a studio much closer to their house, that studio is more that 200% what we charge.

This is where the crack addicts come in.

Crack addicts will tell you all about financial hardships, but they will never tell you they do not have enough money for crack. Gambling addicts will tell you they have financial hardships but they will never say they wish they had more money to gamble. The reason, possibly it is faux pas to say you wish you had more crack, or maybe it is that you find the money to buy what is most important to you, even at the detriment of the rest of your life.

If you are selling something boring, even if it's needed, you'd better simply get comfortable with people kvetching about financial hardships. The other option is to sell crack. Sell something that people put first.

Lastly as a individual note, I hope we can all stop lying and just say "Your dance studio is really far away and just kind of average for me and not worth the drive." Because otherwise we are going to convince ourselves we have money problems when we can actually afford to pay twice as much for right around the corner, twice as much for amazing, twice as much for meeting all my needs.