Tuesday, September 1, 2009

You are replacable

As an entrepreneur I'm regularly engulfed by my own prowess. I stand back at the end of the day and wonder how I did all that work and surely nobody else could have kept up. I finish a project and believe whole heatedly that nobody could have done it in just that way.

Let's do a quick case study in how replaceable ANYONE is -

Journey was voted in a public opinion pull to be the #5 rock band, ever

Journey has sold 80 million records world wide, the number 26th best selling US band, ever

In a nine year period Journey had SEVEN consecutive multi-platinum albums

In 2007 their lead singer was replaced by a Filipino cover artist who was ten when Journey went multi-platinum

Arnel Pineda had been working in the music industry since 1983 but was eventually discovered because of a Youtube video

Moral of the story, even the unique vocal cords of a platinum winning artist can now be found in a flat world through the wonders of Youtube. Pay attention to how replaceable you are, realize that it is what you do that matters, not how unique you think you are. Realize that even though you may be a middle aged Filipino cover artist, Journey is watching your Youtube videos so start creating your own personal long tail and treat it like it is as important as it will end up being. Lastly, if you are part of an aging rock band that was once the pinacle of the music world but has since lost their lead singer three times over, go find what you need, and keep on moving forward. Journey finished a tour in 2008 that had net proceeds of $35,000,000, not bad for a cover band.

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