I've got something you've never even thought of....

Dance Core's Declaration Of Independence

Dance Core's number one concern is greatness. We do not want to be the greatest dance studio in the United States because of anything short of simply being the greatest. Starbucks, McDonald's, Walmart, Ipod's all have in common that even if you do not use them and even if you hate them you know they are the greatest in their field. I do not want everyone to love us but when somebody is going to open a dance studio inside of the United States I want them to either be happy that we are not in their area or size us up as their number one competitor.

We do not create products and we do not create markets, we simply refine products to perfection and take market share control.

We cheat by paying teachers less than the industry standard in hourly wages but give them both tangible and intagible exterior benefits. These benefits include: extremely efficient operations, health benefits, job security, multiple locations to teach at, opportunity for advancement, positive environment, percentage ownership for directors, adult companies to participate in. We also cheat by getting extemely good lease rates because shopping centers need reliable business's that bring in steady, repeat traffic. We cheat because we have the capacity to do our own buildout. We cheat by having a manual that shows exactly how each and every job is accomplished creating a well run studio from day one and whenever there is turnover. We cheat by undermining what other dance studios are built around which is compitions and the better the product the higher the price. We cheat by continually looking for new ways to cheat.

We are not concerned with creating extremely large studios but rather extremely efficient studios that scale to an organic size and then break off and open more branches.

We focus on finding teachers from our student base, directors from our teacher base and owners from our director base.

We grow from getting out into the community and making personal touches. We then execute what we do to perfection creating a buzz and a movement. People then sign up through a systemetized word of mouth marketing campaign. We have an extremely strong online presence both on social media sights as well as having a very strong website. We create strong relationships with local highschool teachers and coaches. We utilize our size to bring guest teachers and special shows to individual markets.

We are Dance Core, we are cheaters, we are organizers, we are marketers, we are always putting on an amazing shows, we are continually moving towards greatness.

That's our first draft of our declaration of independence, now it's your turn.