While visiting grandma's house over the holiday break there was a television on in the background playing Christmas music and scrolling through holiday trivia: candy cane's origins, benefits of christmas trees, etc.
One of the things that jumped out at me was the length of time many of these "traditional" things had been around. Many had been around for under two generations.
Marketing has lied to us before, like when doctors told us which cigarettes to smoke. And yet we still come back around to marketing with a trustworthy look like a dog after you fake throw his toy. A ploy that marketers love is aging something to make it more trustworthy. This has been this way forever, you should do it.
But the truth is, most of what we do now has only been going on for a hundred years or much much less.
God was added to the Pledge of Allegiance in the fifties and then immediately treated as though Thomas Jefferson put it there himself. That's solid marketing.
The moral of my story is that what if we are the first generation buying something, but the only reason we are buying it is because we are under the influence that other generations bought it before us.